Marketing & SEO
I plan and run marketing that is meant to be measured: brand awareness, search visibility, paid campaigns, and the content that keeps people coming back.
What this covers
Marketing strategy
A plan aligned with how the business actually makes money, so every channel has a job rather than a guess.
SEO
Technical and on-page work that targets the keywords worth ranking for, and keeps the site visible in search.
PPC
Paid campaigns with a clear offer, budget, and tracking so spend follows what converts.
Content
Content and engagement programmes with a brief, an audience, and a reason to publish.
Brand positioning
Messaging for new or shifting markets, so the brand sounds like one business rather than a pile of posts.
Performance reviews
Regular reviews of what is working across search, paid, and owned channels, then a decision on what to keep or cut.
How I work
Step 1
Research the market
I look at the audience, the competitors, and where you already win, then decide which channels deserve the first push.
Step 2
Build the campaign plan
We set the offer, the creative direction, the budget, and the tracking so every channel has a job.
Step 3
Launch and refine
Campaigns go live with a review cadence. We keep what pulls its weight and cut what does not.
Ready to talk
If the brand is quiet or the campaigns are not converting, reach out and we can put a plan on the table.