Ivan's Exterior Cleaning

Ivan's Exterior Cleaning is a mobile, no-fixed-premises exterior cleaning business based in Lowestoft, covering Lowestoft, Kessingland, Pakefield and Carlton Colville. Keyword research showed gutter clearing (functional debris removal) and gutter cleaning (a cosmetic exterior wash) are genuinely distinct searches, so they got their own dedicated pages instead of being lumped together. Google reviews pull live from the Places API with a real-review fallback - never a fabricated testimonial - and a proposed split of Carlton Colville into separate area pages was researched and dropped once it was clear Google doesn't recognise them as distinct places. Ivan's now on an ongoing monthly SEO retainer, the first client getting sustained growth tracking rather than a one-off launch.